Magazine
Research
For this magazine, there is a
colour scheme of black and yellow. The black background allows the yellow to
stand out when in the magazine shop to draw people in to take a look at what
the magazine is about and what is included inside. I feel that the yellow
colour can indicate that you will have a bright future as yellow is, in my eyes
one of the brightest colours. There is also the text which is white allowing it
to be easily read on the dark background. The student is also following the
colour scheme with his clothing, his coat is black and his t shirt is white.
The masthead is in yellow, however
even though it really noticeable and catches your eye, the main image is
covering some of it up to make main image stand out and focus your eyes on it.
The main image is the student gazing into the readers eyes with a smile to show
as if he’s enjoying his time at this specific college; this could translate
into the fact that he’s smiling about the college so the magazine must be as
good as he’s implying.
The magazine has a strapline
underneath the masthead, this can sometimes be a funny slogan, and however in
this case it seems to be that it’s actually giving some information off to allow
the reader to have a rough idea on what it’s about. ‘Lifestyle’ can indicate
that it’s the life within the specific college and how the students live inside
college. If the magazine didn't have ‘Lifestyle’ it probably wouldn't make too
much of a difference but some people might think it’s about college in general
and not the students’ lives and what they do in college.
Above the masthead there is a
small banner saying that this magazine has everything you need to know. Using
the word ‘need’ creates urgency pushing the viewer to buy the product. It also
shows the date of the magazine in yellow to prompt the reader that they are
buying the most up to date edition. Lastly the magazine also advertises the
fact they have a website. This is posted just underneath the masthead.
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