Magazine Research (International School)

Magazine Research

For this last magazine there is a main colour scheme of blue and white, the children’s uniforms are blue as is the logo, there is white in the background of the children. The whole magazine itself gives of a simple but professional look with these colours. The white allows the blue to stand out to its full potential and it is able to be seen from far away. In the bottom right, there is another little logo which can catch your eye and it also follows the house colours.

The dating and volume is also something that is well placed and allows the reader to understand what they're buying. The dating and volume are coloured white while being on the child’s dark blue jumper meaning it is really noticeable and strands out easily.

The image of the children seems to give off a vibe to parents that primary school is a happy place. The image shows two young girls playing together as the main part of the image. The magazine also shows other young girls in the background also having fun. As this magazine is aimed at parents I believe that the happiness of these children might be a selling point to the parents as the parents will want their children to be as happy as possible. The image is also an action shot, this is unusual for many school magazines as they usually have main person posed.

As this magazine is aimed at parents and is about the primary area of school, the strapline is actually in the middle of the page to stand out for all to see. ‘Focus on the primary sector’, this strapline isn't very catchy however it get the main point across that this magazine in fact, actually does focus on the primary sector and this will act as another selling point