Magazine Research (College Life)

Magazine research

For the second magazine it has a colour scheme of orange, white and a blue/green background. These colours aren't the main attraction of this magazine as there is a female student with bright skin and a pile of books which sticks out to the readers. She is smiling which can indicate the same thing as the first magazine, that she’s enjoying college and it’s a great place to be all of the time. You know she’s a college student as she is holding books and folders to show she does a lot of work.

There are cover lines on the side which usually link to stories inside the magazine, such as the ‘healthy eating on a college budget’ some readers may look at this and feel as if they have to buy it as they are not very good with their money and usually spending money on rubbish. Another example is the fact that they used the colour red in one of the advertisements; the ad for the valentine’s gift has large red love hearts to catch the reader’s eye. Red is usually associated with love so this is why red is there. This again creates urgency to buy the “College life’s” product.

All of the magazines are competing to be bought in the shops for people’s cash, at the top; above the masthead there is a banner showing that this magazine is apparently “The best source for all things about college life”. A lot of the magazines create this urgency to buy their product as it may be the best magazine or the most descriptive or even the magazine with the best gossip. The wordings the magazines use are words such as ‘best’ or ‘first’, this makes it seem as if this magazine the reader is looking at is actually the number one mag to buy.