Saturday, 6 December 2014

Questionnaire Analysis (Music Magazine)


Questionnaire Analysis

1.      Are you male or female?


The answers to this were male or female, for the questionnaires I handed out there were a 50/50 split on genders which came as a surprise as I didn't intend for this to happen, however it allowed a gender equal feedback.


2.      Do you like music?


The answers to this were yes or no; this was a pretty obvious question to answer as everyone likes some sort of music. 100% of people circled yes and no one even hesitated on it.


3.      What is your age in-between these selections?

Here are the answers to the questions:

10-15        16-25        26-35        36-45        45+

I handed out six questionnaires to people, 1 of them was in the 10-15 regions, 2 were 16-25 and the last 3 were in 26-35. For this question there wasn't as much variety as I hoped as I could have got a few more ideas for my magazine if there were older people.


4.      How often do you listen to music?


Here are the answers to the questions:


1hr/week        2hr/week        3hr/week        4hr/week        5hr+/week


2/3 of the people questioned listened to 5 plus hours of music a week, however the other 1/3 were on the 2 hours a week section.


5.      Who are your favorite 3 artists?


Here, I gave them a choice of their own on their favorite 3 artists. However there was no specific trend within a specific artist. Personally I believe this is an anomaly within my results. I will not question more people as I decided on six questionnaires.


6.      How often should the magazine come out?


For this question I gave the option of once a week or once a month. Everyone put once a month which I believe flows to the 8th and  10th question which was the pricing of the magazine, monthly seems like it would cost more and that’s where it links in the questionnaire.


7.      What are your top 3 genres of music?


Here, I gave them another few choices of their own. The genres that popped up in popularity were, Pop, then rap, then rock. My magazine will be a rap magazine, therefore I can cater to the ones who enjoy rap.


8.      How often do you read music magazines?


Here are the answers I gave:


Daily        Weekly        Monthly        Yearly        Never


Linking to the 6th questions analysis, 100% of them said they wanted once a month.  In this question it seems that they only read magazines on a monthly basis – which in my eyes doesn’t seem like too bad of a plan for my magazine as it will draw in the majority if they want monthly.


9.      How do you access music?


For this question I gave the options of the internet, CDs or vinyl. 5/6 chose the internet on how they access music. The alternative person chose CDs. Within my magazine I could promote a website as the majority of my answers were regarding the internet.


10.  How much would you pay for a music magazine?


The majority of the people I asked went for the £3.99 mark as they said it to be a monthly magazine, however someone else bumped it up to £5 as they thought it would be a reasonable price for a good magazine.


11.  Where do you purchase your music?


I gave the options of Online and in store. 5/6 chose online as this links to question 9. The alternative person chose in store as they liked CDs.




For all the information I got from my questionnaires, I will use the majority’s idea of having my magazine at £3.99. From the start, I decided to have a rap magazine. As rap is some people’s favourite genre I can cater to them. Also, the reasoning for this is because most of the people who chose to do the questionnaire were younger, again, most likely catering to them.

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